Romania Distribution Proposal · 2026

French Beauty,
Sold Live in Romania

Luxury Make-Up · Parisian Heritage

Paris · Heritage Bucharest · Distribution TikTok Live Commerce

The Face Behind the Brand

Maria Pauna

22 years in the beauty industry. Makeup artist, dermopigmentist, and tattoo artist. Author of Romania's dermopigmentist legislation and occupational standards.

Wrote Romanian legislation for the dermopigmentist occupation (COR 514210) — issued Romania's first diplomas in 2016

H. Pierantoni Prize for Innovation, Paris (2017) — Brow Box ranked #1 globally alongside Anastasia Beverly Hills

Celebrity clients: Sting, Johnny Depp, Nelly Furtado, Alanis Morissette, China Forbes

National TV: Pro TV, Antena Stars, Antena 1 "Neatza cu Razvan si Dani"

Salon inaugurated by Michelle Peck (Madonna's beauty therapist) — Bucharest, 2010

Best Make-Up Artist 2013 — awarded by Gina Brooke (Madonna's MUA) at Intraceuticals Gala

Chief MUA, L'Oreal Romania since 2004 — created L'Oreal's first training program for young MUAs

Eurovision 2006 (Athens) · HBO Romania · Elite Model Look jury 3 years

109 certified dermopigmentists — EU-accredited academy, students from 8+ countries

President, Romanian Non-Medical Beauty Association — active legislator

180K Facebook 12K Instagram 40K TikTok NLP Life Coach Published Author

Maria Pauna with Michelle Peck & Dana Savuica

Michelle Peck · Salon Opening

Teo Show · Kanal D

XNS · Antena 1

Acces Direct · Antena 1

Maria Pauna on Dar si Har - Antena 3 CNN

Dar și Har · Antena 3 CNN

Michelle Peck · Salon Opening

Teo Show · Kanal D

XNS · Antena 1

Acces Direct · Antena 1

Dar și Har · Antena 3 CNN

The Products

DLA Paris · Star Products

Parisian luxury make-up. The ICONIC complexion line, professional brushes and a eyes range — 100% vegan. Built by Déborah & Laurence with over 20 years of beauty industry expertise.

B4 — Teint All Over

Complexion ICONIC — €32

ICONIC LINE

Cils Marguerite

Mascara — €29

EYES

Kit Pinceaux ICONIC

5-Brush Set — €119

100% VEGAN

Made in France

100% Vegan Bristles

ICONIC Collection

Parisian Heritage

Sales Channel

How We Sell:
TikTok Livestream

Maria goes live twice a day — morning and evening. Viewers watch product application in real time, see results on skin, and purchase directly during the stream.

2x Daily

Morning + Evening

500+

Peak Concurrent

30K

Viewers per Stream

40.1K

TikTok Followers

LIVE Analytics Jan 12 – Mar 12

234.6K

Unique Viewers

5.6K

Diamonds

58h

Duration

343

Gifters

1.3K

New Followers

7.5K

Comments

LIVE

The Community

Our Audience
Across Platforms

180K

Facebook Community

40.1K

TikTok Community

12K

Instagram Followers

28

Active Affiliates

Pro TV Star Antena Stars Host 180K Personal Following L'Oreal Chief MUA Award Winner Paris 2017 200+ Trained Professionals 6-Language Author Romanian Law Author Pro TV Star Antena Stars Host 180K Personal Following L'Oreal Chief MUA Award Winner Paris 2017 200+ Trained Professionals 6-Language Author Romanian Law Author

Affiliate Program

28 Active
Affiliate Creators

We operate an affiliate program of 28 women who use and sell our products during their own TikTok livestreams — as part of their makeup routine, with personal discount codes for their communities.

How it works: Each affiliate applies our products live on TikTok, showing real results in real time. Their audience sees the transformation, trusts the creator, and buys with a personalized discount code.

Why it scales: Each new affiliate adds a distribution channel. Their followers become our customers. The live format builds purchase confidence through real-time demonstration.

28 active affiliate creators

Livestream software in action

Infrastructure

Built to Scale

Hardware and software setup powering daily TikTok operations and multi-account management.

Phone Farm

Dedicated 20-phone fleet for simultaneous livestreaming across multiple accounts

Engagement Software

Automated clipping, scheduling, and proxy account management

Videowise Integration

Shoppable livestreams on Shopify — viewers buy during demos

Multi-Channel Network

28 affiliate accounts with personalized discount codes

Content Duplication

Each livestream is clipped and re-posted across our proxy account network — fanpages and secondary profiles — to amplify reach without extra production cost

Operations setup

Education Channel

Academy &
Training Programs

Maria is an accredited formator under the Romanian Ministry of Education. Students train with our products and typically purchase the full line for their own practice.

Shoppable Livestream Courses

Free makeup courses on our website via Videowise — a Shopify integration that lets viewers buy products used in real-time demonstrations

Professional Certification Courses

Online and in-person courses accredited by the Ministry — Romania's only EU-accredited makeup academy

Built-In Product Adoption

Students train with our products, then purchase the full line for their careers. Course fee: 1,850 lei + product orders

200+

Professionals Trained

8+

Countries Reached

109

Certified Specialists

1,850 lei

Per Course

The Proposal

How We Work Together

A simple, transparent partnership. You produce. We sell. We split the profit 50/50.

1

Test Stock

DLA Paris ships 50–100 units of each product to Romania as starter inventory — enough to validate market demand without inventory risk on either side.

Starter Batch

2

Transparent Costs

DLA Paris shares production cost per SKU. Full visibility on the cost base — no hidden margins, no markups inside the supply chain.

Open Book

3

Romanian Pricing

We agree on retail price together. Default proposal: same as French RRP, converted to RON. Keeps brand positioning consistent across markets.

Same Brand Price

4

50/50 Profit Split

On every sale: deduct production cost (paid to DLA Paris), then split the remaining profit 50/50 between DLA Paris and Atelier Maria Pauna.

Aligned Incentives

Definition · Production Cost

Production cost = cost of 1 product unit + 1 packaging unit. Banners, artwork, marketing assets & other creative materials not included.

EXAMPLE

Sale Price

€32

Example product

−

Transport & Fees

Varies

Per shipment · paid to DLA

−

Production Cost

€3

Paid to DLA Paris

=

Net Profit

€29*

Split 50 / 50

→

Profit per Side

€14.50*

Each party

DLA Paris Receives

€17.50+T

per unit

€3 production + Transport (T) + €14.50 profit share (50%)

Atelier Maria Pauna Receives

€14.50

per unit

€14.50 profit share (50%) — covers all local sales, marketing, livestream & logistics

29th

Monthly Settlement

Payments to DLA Paris settled on the 29th of each month, covering all sales from the previous month — production cost reimbursement + transport & fees + 50% profit share, in one consolidated transfer.

Payment Cadence

* Net profit shown excludes transport & fees, which vary per shipment and are reimbursed to DLA Paris on top of production cost.
Discount & bundle ceilings — defined together in the next section to protect margins on both sides.

Transparency & Reporting

Full Visibility on Every Order

DLA Paris sees every sale, every price, every discount applied — in real time. Three layers of reporting, fully cross-checkable.

PRIMARY · REAL-TIME

AI Order Summary

Live feed of every order — only DLA Paris SKUs, prices, discounts, and profit split. Clean, structured, no noise.

order#10472

skuB4 Teint ICONIC

qty1

sale€32.00

discount0%

prod_cost€3.00

profit€29.00

dla_share€17.50

DOUBLE-CHECK

Shopify Staff Account

Read-only login to Shopify. DLA Paris sees every order direct from the source.

Permissions

✓ Orders (view)
✓ Reports & Analytics

TRIPLE-CHECK

Order Email Forward

Every Shopify order auto-CC'd to DLA Paris email. Live notification on every sale.

Inbox

📧 New order #10472 · €32.00

Auto-CC: orders@dlaparis.com

3×

Three independent reporting channels

AI feed for daily clarity. Shopify staff account & email forward as parallel audit trails. Numbers always reconcilable across all three — full trust, zero ambiguity on profit-split invoicing.

Discount & Bundle Logic

Three Discount Channels

Defined locally for the Romanian market. All discount structures sent to DLA Paris for approval before going live.

1

Preset Bundles

Curated multi-product bundles published on the website. Fixed selection, fixed discount.

Preset bundle example — Brow Box + Creion + Fard

2

Build-Your-Bundle

On product pages: add complementary items from the same range, unlock a progressive % discount.

— CHOOSE YOUR QUANTITY —

1 Product

Blush

€26

SAVE 15%

2 Products

Blush + Mascara

€46.75

€55

SAVE 25%

3 Products

Blush + Mascara + Bronzer

€63

€84

3

Livestream Codes

Personalized discount codes given during TikTok livestreams. Apply to entire cart, drive instant conversion.

Stream code

MARIA20

−20% on full cart · valid during stream + 24h after

35%

Maximum Discount Ceiling

No promotion — bundle, build-your-bundle, livestream code, or any combination — ever exceeds 35% off full retail price. Protects margin on both sides and preserves brand positioning.

Hard Cap

10–25%

Why flexible, not fixed

Live commerce sales depend on audience sentiment in real time. We need the liberty to juggle discount levels per stream, per campaign — that's what drives conversion. We can't commit to a fixed discount sum upfront. Monthly average lands typically between 10–25%, with the 35% cap built in as extra margin for high-pressure moments. Both sides win when we sell at the highest price the audience will accept.

Monthly Avg

All bundle compositions and discount campaigns reviewed and approved by DLA Paris before going live.

Merci

Ready to bring DLA Paris to Romania.

dlaparis.com

TikTok: @mariapauna.ro

Bucharest, Romania

French Beauty,Sold Live in Romania